![]() Not repeating keywords will end up fully utilizing the spot while ordering is completely irrelevant in terms of the impact on the ranking. Repeating the keywords in the keyword field and ordering them are also common mistakes. You will only end up wasting your – character limit and harm your ASO strategy. ![]() In the keyword field of your app, the use of space has no positive impact on your results. Rather than using your most important keywords in the iOS Keywords field, you should use them in your App Name to maximize the possible impact on your ranking. Always remember that you will rank for the combinations of the keywords you include in your keyword field! Keywords in App NameĪpple’s algorithm gives the most weight to your App Title when indexing for keywords. Not Using a Comma between WordsĪnother common mistake is not separating long-tail keywords with a comma, restricting the combinations and the number of keywords they are being ranked for. They will only take up your precious character limits. However, having stop words such as and, you, to, too, for, won’t contribute to your rankings. You may think that one long phrase is highly relevant for your app and may provide a high ranking. Repeating the App Name doesn’t translate to higher iOS App Store rankings! Stop Words It is a waste of keyword limit as Apple already includes both the app name & publisher name in the keywords you rank for. Probably the most common mistake by publishers is the tendency to add the App name in the keyword field provided by Apple. Let’s go through some common tendencies by publishers which turn out to be mistakes. ![]() Without having the essential knowledge, you can waste key opportunities and the potential of your app. The Common Mistakes about iOS App Store Keywords Field We will start off with the common mistakes so that you can avoid them. The surprising thing about ASO is the fact that even though many people are aware of Apple’s guidelines, they do not exactly know how to behave accordingly. Therefore to maximize growth, we should spend these limited characters with vital care. Apple App Store limits the publishers with 100 characters at maximum. You should know the certain limitations, standards, and criteria of Apple’s App Store and act accordingly.Įven if we want to bombard the field with tons of keywords, unfortunately, there is a limit. Your success is highly dependent on the playground you are provided, that is the App Stores. The core purpose is to increase app downloads in today’s increasingly competitive marketplace. Why is Optimizing the iOS Keyword Field Important? Getting the best of the 100 characters provided to you has a critical importance for the success of your app. The iOS Keywords Field is one of the fundamental parts of your iOS App Store optimization efforts. In this article, we will focus on keyword optimization and show you the best practices for the iOS Keywords Field. As we will discuss the iOS keywords field in this article, if you are not developing your apps in the App Store, you should probably check out our Google Play ASO guide. In order to do so, one of the first things you should do is engage in iOS App Store Optimization. Success comes to those who make a great app and then proceed to improve their visibility in the app stores.
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